Starting and Managing a Small Business

An easy-to-use personal VirtualBook® with interactive learning content.

Who will benefit from this book?

This book is aimed at new or prospective entrepreneurs who wants to start a new small business.

What is included?

  • Fully searchable text.
  • More than 50 interactive exercises.
  • Printable templates: Improvement action plan, Business ideas, Detailed viability of two business ideas, Feedback on business idea, Brand personality document, Market Segmentation document, Promotion strategy document.
  • Example of a: Projected Income Statement, Projected Cash Flow forecast, Projected Balance Sheet.
  • A final online exam.


The decision to start your own small business is probably one of the most important decisions you will ever have to make in your life. The soul searching and courage displayed to arrive at such a decision is incomparable and we salute your decision to become an independent small business owner.

This self-study VirtualBook primary objective is to provide prospective or new entrepreneurs with the necessary knowledge and skills, to enable them to successfully start up a new small business.

Fact sheet

Download a PDF with more info about the contents, authors and possible outcome of this course.


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